Popular Warner Bros. freebies build yearly frenzy at Comic-Con

07/11/2013 | Variety

Warner Bros. Television generates significant buzz each year at Comic-Con with coveted bags featuring images of its shows that it hands out to conference-goers who tote them everywhere, writes Marc Graser. This year, some bags feature detachable cape that convert into backpacks. The bags have become collectibles fans trade to get the version with their favorite show on it, he adds.

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