Snack brands team with Sony Pictures film for mobile engagement

07/11/2013 | Mobile Marketer

Snyder’s of Hanover and Lance Sandwich Crackers are using store displays and packaging to tout a mobile-ready digital campaign in partnership with Sony Pictures’ upcoming film "Cloudy with a Chance of Meatballs 2." The draw is a sweepstakes for a trip to the film's U.S. premiere. Consumers are invited to visit a Facebook-based mobile microsite "that portrays both brands in the context of this promotion and allows for quick entry in the sweepstakes," said Holly Patterson, senior brand manager at Lance Sandwich Crackers.

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