Talent agency William Morris to buy 49% stake in Droga5

07/11/2013 | New York Times (tiered subscription model), The

Talent agency William Morris Endeavor by next week is expected to obtain a 49% stake in the Droga5 ad agency, a deal worth $225 million. Their partnership would facilitate better cooperation among respective clients and "infuse ... pop culture" into campaigns, said Droga5 head David Droga. William Morris represents individuals such as Oprah Winfrey and Lady Gaga, while Droga5 works with the likes of Coca-Cola, Motorola and Mondelez International.

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