Why Richard Branson wants to save the planet

07/11/2013 | TheEcologist.org (U.K.)

Richard Branson says all his green-business efforts are part of an attempt to ensure the planet is still in one piece when his grandchildren inherit it. "I hope all our efforts and initiatives will start a chain reaction that will filter through the generations to come and positively influence the world. After all, there is no Planet B," he writes.

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