Coke pitches fitness to students

07/12/2005 | NYTimes.com

Coca-Cola is spending $4 million to encourage students in secondary schools to lead healthy lifestyles, offering posters of professional athletes and exercise competitions for students. The company says the campaign is part of its efforts to encourage healthy living among children, but critics claim it's a backdoor way to market soft drinks.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations