NASCAR sponsorships drive marketers' bottom line

07/12/2005 | MSNBC

Marketers have long known that sports sponsorships boost sales, but NASCAR's recent popularity boom has sent some sponsors' stocks through the roof while fostering unparalleled brand loyalties. Fans often see the drivers as hard-working Americans, and keeping them accessible has helped some companies such as Nextel and Kodak earn big returns.

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