Research prescribes ads, distribution for healthy brand

07/12/2007 | Brandweek

TV advertising and widespread distribution combine to drive a brand's long-term growth, according to a new study from Chicago-based Information Resources, Inc. Conversely, promotions to increase short-term sales make it more difficult to sustain price increases, said IRI's global services president Sunil Garga in a Brandweek interview.

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