Friedman: Success comes from people, processes and portfolio

07/12/2010 | REIT.com

Jeffrey Friedman, chairman, president and CEO of Associated Estates Realty, attributes his company's success to three factors: Great people who provide the service residents expect; business processes that make the company competitive; and a distinctive portfolio. "We are a small company and because of the focus we have on these areas we have been able to drive performance," he says.

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