How to pivot your business from failure to success

07/12/2010

Pixability is a thriving Web video marketing company -- but it wasn't always that way, writes founder Bettina Hein. The company started off as a home-video production company, almost failed, and reached a "seismic pivot point" when Hein realized she had to change her strategy. The pivot, combined with a careful scouting of the potential for the new direction, helped Hein steer Pixability to an eightfold increase in revenue in less than a year.

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