4 things B2B purchasers are looking for from vendors

07/12/2013 | B2C Marketing Insider

Buyers typically don't care about a vendor's blog or Facebook page, what they actually want is a relationship built on trust, Robert Minskoff writes. Marketing efforts should help companies reinforce this trust by highlighting how they provide what customers want from vendors relationships such as performance, reliability, customer service after a sale and remedies taken when things go wrong.

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