Albertsons boasts of being first to sell Twinkies again

07/12/2013 | Supermarket News (free registration) · KDVR-TV (Denver)

Albertsons wants customers to know it's the first retailer in some areas, including Denver and Boise, Idaho, to put Twinkies back on the shelf ahead of Monday's national rollout. The grocer is promoting reappearance of the treat through social media. Private equity firms Apollo Group Management and Metropoulos, which own the Twinkies brand, plan to ship 50 million units in the first two weeks of relaunch.

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Supermarket News (free registration) · KDVR-TV (Denver)

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