Fresh & Easy uses food truck to boost healthy eating

07/12/2013 | Supermarket News (free registration)

Fresh & Easy Neighborhood Market is sending a food truck to Southwestern stores to generate interest for its private-label products and to educate customers on healthy eating. The truck is visiting California, Arizona and Nevada this summer and is accompanied by picnic tables, live music and a nutritionist to share recipes, including Thai turkey lettuce wraps and mango carnitas stuffed peppers.

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