How to sell green products with content marketing

07/12/2013 | Ecopreneurist

Content marketing can be a powerful tool for green brands, especially if campaigns focus on driving sales rather than simply building buzz or engagement, writes Maryanne Conlin. Still, it's important to fit your content-based campaigns into the broader ecosystem of green brands and advocates. "It takes a village to make a great content marketing program. Find your village and become part of it," Conlin advises.

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