Little League debuts mobile app for coaches, parents, fans

07/12/2013 | Mobile Marketer

Little League Baseball and Softball is launching a mobile application for scoring games and receiving live updates on the most important contests. The app will be used by official scorekeepers, in conjunction with a hard-copy score book, as well as by parents, players and fans. "Mobile, in general, is important to us because our volunteer base, which is made up of our parents and players, is consuming an enormous amount on mobile," said Elizabeth DiLullo Brown, vice president of marketing and strategic partnerships at Little League.

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