Researchers at the Universidad de Talca's Vegetable and Biotechnology Institute began working in 2007 on ways to make it feasible to grow and market Chilean strawberries as a cash crop. Currently, the white fruit with red spots and a more intense aroma than traditional berries has a harvest season of only a few weeks each year, which commands a higher price of up to $24 per kilo. "We are dedicated to deciphering how the fruit develops and to regulating the maturity process so that we can conserve fruit quality. We hope to develop a more durable fruit with great sensory qualities," said researcher María Alejandra Moya.
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