Stop trying to be awesome and start being helpful

07/12/2013 | SmartBrief/SmartBlog on Social Media

Brands should stop trying to be amazing or chasing after the promise of going viral, and should start looking for ways to actually help their customers, Jay Baer argues. Listening to customers, using social media primarily to promote helpful content and developing the patience to nurture relationships will benefit brands in the long run, Baer says. "Most companies aren’t amazing, and viral is a strategy of hope. Being truly, inherently useful ... is a repeatable, trackable, marketing approach that works," he writes in this e-mail interview.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA