Strategy and innovation are inextricably linked

07/12/2013 | (Sweden)

Innovation matters because it's the only way to turn a corporate strategy into real accomplishments, writes Langdon Morris. Firms such as Starbucks, Disney, Toyota and BMW succeed because they're innovative, not just because they've got great business models, Morris argues. "[T]he important role that innovation plays in transforming the concepts of strategy into realities in the marketplace tells us that none of these companies could have succeeded without innovation," he writes.

View Full Article in: (Sweden)

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD