StrongMail rebrands as StrongView to highlight new capabilities

07/12/2013 |

StrongMail has renamed itself StrongView in an effort to focus on its offerings that give marketers a "stronger view" when it comes to customer data, profiles and engagement. The rebrand follows recent improvements in mobile and SMS user-engagement reports, e-mail display retargeting, and the introduction of cloud-based data services. The new name "encapsulates the transformation taking place within our market and our company," CEO Bill Wagner said.

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