Want more Twitter followers? Put your ego in check

07/12/2013 | Strategy+Business online (free registration)

The average Twitter user posts content about themselves in more than 40% of their tweets, say researchers at the Georgia Institute of Technology and the University of Michigan. That's understandable but ineffective: Outward-facing, informational tweets were about 30 times more effective at building a following, the researchers found. "So go forth and tweet, but remember: Be positive, and avoid the navel-gazing," Matt Palmquist writes.

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