Yale launches direct mail campaign to lower-income students

07/12/2013 | Diverse: Issues In Higher Education

Yale University is targeting 16,000 low-income high school seniors with high grades through direct mail to entice them to apply to the Ivy League school. "We're doing this in response to the Hoxby-Avery research, which says if these high-achieving students from low-income families who typically don't apply to selective colleges and tend to be geographically isolated, then direct mailing is one of the most effective ways to reach out to these students," undergraduate admissions dean Jeremiah Quinlan said.

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Diverse: Issues In Higher Education

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