Convenience, health key to breakfast sector innovations

07/13/2004 | Prepared Foods

General Mills' Milk n' Cereal Bar, Kellogg's French Toast Pop Tarts, and Market Day's Breakfast Quesadillas are just some of the new convenience-focused packaged breakfast foods launched to satisfy the needs of time-starved families on the go. But healthier fare is also a concern, and cereals touting new health claims are said to be particularly attractive to women.

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