Prilosec inks deal with NFL

07/13/2005 | Advertising Age (tiered subscription model) · USA Today

The National Football League announced yesterday it has inked a deal with Procter & Gamble Co. making Prilosec OTC the first over-the-counter medication to serve as an NFL sponsor. The two-year deal, handled by Publicis Groupe's Publicis Worldwide, New York, is thought to be worth $10 million and gives Prilosec full rights to use the NFL shield and Super Bowl logos.

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Advertising Age (tiered subscription model) · USA Today

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