Wrigley plays ball

07/13/2007 | Brandweek

Wm. Wrigley Jr. Co. inked a deal with the National Basketball Association that deems Big Red, Juicy Fruit, Winterfresh, Doublemint and Wrigley's Spearmint the "official chewing gums of the NBA." Wrigley also expanded its marketing partnership with the New Jersey Nets.

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