Forecast: European marketers cut spending, shift budgets online

07/13/2008 |

Marketers reportedly are trimming their print and broadcast ad spending, and boosting their online budgets, in reaction to a global hike in food and energy costs. Overall, Western European ad spending is projected to be down slightly from earlier forecasts, to 3.7%, just above the inflation rate, and slightly more than the 3.5% increase projected for North America, according to Publicis Groupe's ZenithOptimedia.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY