Moms targeted in NBCU, Wal-Mart ad deal

07/13/2008 | NYTimes.com

NBC Universal and Wal-Mart have struck a multiplatform advertising deal to target moms and those who help them, such as family members, teachers, neighbors and baby sitters. The campaign will begin on NBCU's iVillage.com Web site and the "Today" show and could expand to other female-friendly assets such as the Oxygen and Bravo cable channels.

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