Domino's new ad platform: Dirty city sidewalks

07/13/2009 | Adweek

GreenGraffiti, using a high-pressure water hose and a stencil, has inscribed 200 Domino's logos on grimy sidewalks in Los Angeles, New York and Philadelphia. Domino's is offering $15 gift cards to the first 250 people to locate the ads and e-mail photos of themselves with them, according to this article.

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