McDonald's takes a chance on Leno in-show promo

07/13/2009 | USA Today

While network upfront negotiations appear stalled, NBC and McDonald's announced an integration deal in which Jay Leno will publicize the quickservice restaurant's Monopoly game as part of a 29-day in-show deal. Leno, who once worked at McDonald's, will set up a game-show style promo during his prime-time variety show set to debut on NBC this fall.

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