Kind Healthy Snacks calls for acts of kindness

07/13/2010 | New York Times (tiered subscription model), The

Kind Fruit and Nut and Kind Plus bars are products from Kind Healthy Snacks, a line that promises to donate $100,000 to organizations it deems worthwhile. The brand and its Green Team agency are asking consumers to "do the Kind thing" and perform acts of kindness that are tracked by coded Kind cards.

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New York Times (tiered subscription model), The

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