Content must be the heart of your Google+ strategy

07/13/2011 | Advertising Age (tiered subscription model)

Google+ isn't a Facebook killer, but it could shake up the way your company interacts with and engages its customers, writes Ian Schafer. The service is primarily a content-discovery and -sharing system, so it could be a boon to brands that generate compelling, portable content, Schafer writes. "If you're a brand, figure out how to get interesting very quickly, as the quality of your content is going to impact how and why people engage with you across every device and platform," he writes.

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