Content must be the heart of your Google+ strategy

07/13/2011 | Advertising Age (tiered subscription model)

Google+ isn't a Facebook killer, but it could shake up the way your company interacts with and engages its customers, writes Ian Schafer. The service is primarily a content-discovery and -sharing system, so it could be a boon to brands that generate compelling, portable content, Schafer writes. "If you're a brand, figure out how to get interesting very quickly, as the quality of your content is going to impact how and why people engage with you across every device and platform," he writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA