7-Eleven promotes summer Slurpees with mobile campaign on Pandora

07/13/2012 | Mobile Marketer

A new Slurpee Lite drink is being promoted with two 7-Eleven mobile campaigns on Pandora's application. A tap on one ad takes users to a page with information about all Slurpee drinks, and the other ad entices consumers with a chance to win prizes by buying certain products at the nearest 7-Eleven.

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