TripleLift, Bazaarvoice partner in native-ad effort

Ad-tech company TripleLift has partnered with e-commerce ad and review business Bazaarvoice to create native-ad units for big-name brands such as Kmart, Overstock.com and OfficeMax. The ads will appear as content tiles on publisher sites and, when clicked, will take readers to the site of the advertiser's choice.

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