What made "The Blair Witch Project" a viral hit?

07/13/2014 | USA Today

"The Blair Witch Project" became a nationwide phenomenon 15 years ago through viral and online word-of-mouth marketing. It had a minuscule budget, but the grainy mockumentary introduced a different type of horror film and established WOMM as a key element of movie promotion.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA