Branding for teens

07/14/2005 | Adweek · InsideBrandedEntertainment.com

At an Adweek Magazine-sponsored conference, "What Teens Want," media and marketing executives discussed how to reach the current crop of teenagers. Market researcher Jim Taylor surveyed 3,000 13- to 24-year-olds and found, "almost all of these kids believe they are someone else's leader," which means they are resistant to top-down marketing, preferring to think they are coming to brands of their own accord.

View Full Article in:

Adweek · InsideBrandedEntertainment.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY