Branding for teens

07/14/2005 | Adweek ·

At an Adweek Magazine-sponsored conference, "What Teens Want," media and marketing executives discussed how to reach the current crop of teenagers. Market researcher Jim Taylor surveyed 3,000 13- to 24-year-olds and found, "almost all of these kids believe they are someone else's leader," which means they are resistant to top-down marketing, preferring to think they are coming to brands of their own accord.

View Full Article in:

Adweek ·

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL