AdTech joins U.S. ad serving field

07/14/2008 | Advertising Age (tiered subscription model)

The story of the ad serving business had been one of consolidation, with DoubleClick, aQuantive and 24/7 Real Media being swallowed by Google, Microsoft and WPP Group, respectively. But now there is a new entrant in the U.S. ad serving space: AOL-owned AdTech. It was slated to make its U.S. debut today as the ad server for Gannett's Web properties.

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