Can corporate marketers tame freewheeling YouTube?

07/14/2008 | Washington Post (tiered subscription model), The

The nearly 6 million hits for the Stride gum-backed You Tube clip of Matt Harding dancing in various parts of the world is likely to inspire more corporate backing for user video, but it remains to be seen whether the genre will become a legitimate ad channel, this article says. "It's still an open question whether big business is going to play Internet culture's game, or if Internet culture is going to play the big business game," said Tim Hwang, organizer of a recent conference in Cambridge, Mass., on Web culture.

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Washington Post (tiered subscription model), The

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