Hershey launches Olympic giveaway

07/14/2008 | Promo Magazine

Hershey will give away more than 100,000 prizes as part of its sponsorship of the 2008 Olympics. Shoppers with specially marked packages of certain Hershey products, including Reese's Peanut Butter Cups and Kit Kat Wafer Bars, can win everything from plasma TVs to Visa gift cards.

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