P&G puts marketing muscle behind bloggers

07/14/2008 | Advertising Age (tiered subscription model)

Procter & Gamble's Pampers brand has invited blogging mothers to its Ohio headquarters in an attempt to reach "the new influencers," as one company official called them. The baby-care brand hasn't paid much attention to bloggers, but recently it started to see their influence as no less than that of celebrities or the media, offering all-expenses-paid trips that have raised some eyebrows but no real complaints -- yet.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA