P&G puts marketing muscle behind bloggers

07/14/2008 | Advertising Age (tiered subscription model)

Procter & Gamble's Pampers brand has invited blogging mothers to its Ohio headquarters in an attempt to reach "the new influencers," as one company official called them. The baby-care brand hasn't paid much attention to bloggers, but recently it started to see their influence as no less than that of celebrities or the media, offering all-expenses-paid trips that have raised some eyebrows but no real complaints -- yet.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
University of Southern California
Los Angeles, CA
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Hospitality and Customer Service Instructor
The Culinary Institute of America
San Antonio, TX
Culinarians Wanted, Kitchen Management Training in NYC
Hillstone Restaurant Group
New York City, NY