P&G puts marketing muscle behind bloggers

07/14/2008 | Advertising Age (tiered subscription model)

Procter & Gamble's Pampers brand has invited blogging mothers to its Ohio headquarters in an attempt to reach "the new influencers," as one company official called them. The baby-care brand hasn't paid much attention to bloggers, but recently it started to see their influence as no less than that of celebrities or the media, offering all-expenses-paid trips that have raised some eyebrows but no real complaints -- yet.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL