The importance of authenticity

07/14/2009 | Social Media Today

The story of Dave Carroll and his mangled guitar became a YouTube hit and a public relations debacle for United Airlines. The airline responded through its usual channels, while not offering the authenticity that Carroll did, writes Dan Greenfield.

View Full Article in:

Social Media Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO