Report: Local and social start to come together

07/14/2009 |

About $1 out of every $5 spent on ads in social media comes from local advertisers, but social networks are only claiming 3% of the local online ad spend, Borrell Associates is reporting. Facebook and MySpace are responsible for 57% of local ad expenditures on social networks and are the only social-media sites to tally more than $100 million from the local segment, according to Borrell.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA