Omnicom Group is taking steps to basically retire the well-known Agency.com interactive brand moniker. The holding company in the U.S. has renamed Agency.com's San Francisco office as Signal to Noise, and is incorporating the Chicago office into E-Graphics Worldwide, TBWA's production services unit, to launch a Web development and search shop. The New York unit has already merged with TBWA\Chiat\Day New York. Agency.com offices in London, Italy and Brussels will remain for the time-being until their workers are reassigned to TBWA units.
Published in Brief: