soon will cease to exist

07/14/2010 | Adweek

Omnicom Group is taking steps to basically retire the well-known interactive brand moniker. The holding company in the U.S. has renamed's San Francisco office as Signal to Noise, and is incorporating the Chicago office into E-Graphics Worldwide, TBWA's production services unit, to launch a Web development and search shop. The New York unit has already merged with TBWA\Chiat\Day New York. offices in London, Italy and Brussels will remain for the time-being until their workers are reassigned to TBWA units.

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