"Project Runway" signs Piperlime as accessories sponsor

07/14/2010 | American City Business Journals

Gap's 4-year-old online retail brand, Piperlime, has signed on to sponsor an "accessory wall" on the popular designer reality series "Project Runway." Accessories from the show will be available for sale on Piperlime's site. Banana Republic, another Gap brand, also has inked a TV deal -- the chain has created a marketing campaign tied to the season premiere of "Mad Men" later this month.

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