Carmakers see green in golf sponsorships

07/14/2011 | New York Times (tiered subscription model), The

Mercedes-Benz's sponsorship of the British Open, which starts today, is part of a larger effort by the Daimler auto unit to increase its presence in the game of golf. Carmakers see emerging marketing opportunities at hand, as a new generation of players lend a hipper and more youthful image to the sport.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA