Carmakers see green in golf sponsorships

07/14/2011 | New York Times (tiered subscription model), The

Mercedes-Benz's sponsorship of the British Open, which starts today, is part of a larger effort by the Daimler auto unit to increase its presence in the game of golf. Carmakers see emerging marketing opportunities at hand, as a new generation of players lend a hipper and more youthful image to the sport.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO