Carmakers see green in golf sponsorships

07/14/2011 | New York Times (tiered subscription model), The

Mercedes-Benz's sponsorship of the British Open, which starts today, is part of a larger effort by the Daimler auto unit to increase its presence in the game of golf. Carmakers see emerging marketing opportunities at hand, as a new generation of players lend a hipper and more youthful image to the sport.

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New York Times (tiered subscription model), The

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