As Australians flock to mobile, marketers follow

07/14/2013 | Business Insider

Australians have shown exceptional enthusiasm for mobile devices, quickly shifting their online habits to mobile. A rapid cycle of expanding service by mobile carriers who also have been quick to market new devices is credited for much of the gain, according the research by BI Intelligence. As a result, mobile marketing spending in Australia in on pace with that of Japan and Singapore in certain categories.

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