Digital efforts drive Fiat car launches off the page

07/14/2013 | MediaPost Communications

Fiat Chrysler is making digital marketing efforts central to the launch of its 500 Abarth cabrio and 500e electric vehicle. The automaker is using print and online properties for a body-painting campaign for the 500 Arbath. A SapientNitro campaign for the 500e will promote an "Environmentally Sexy" theme by running an online series featuring two couples on California road trips.

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