Draw shoppers by promoting online reviews

07/14/2013 | SCORE Small Business Success Blog

Online reviews are an increasingly key part of drawing new customers to your business, writes small-business expert Whitney Lemon, and encouraging clients to post reviews -- or posting testimonials yourself -- is important. Equally important: Monitoring reviews online so that you can respond quickly to negative ones. "Thank people for kind reviews, and try to work with dissatisfied customers," Lemon writes. "They might amend or retract a negative review."

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