Coalition of advertisers takes on bot fraud

Marketers and advertisers are working together to combat the bot fraud that generates false ad impressions and may be more costly as brands increase their use of automatic purchases. The Association of National Advertisers is spearheading the effort with fraud-detection group WhiteOps tracking contributor campaigns and developing a best practices and benchmark study to protect more brands.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO