Convert dislikes into a branding opportunity

07/14/2014 | Digiday.com · USA Today

Brands will never be universally popular on social media, but a few have realized they don't have to run away from haters. Coca-Cola aired a longer version of its "America the Beautiful" advertisement after receiving complaints, while Spirit Airlines is rewarding a lucky disgruntled customer with free miles.

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Digiday.com · USA Today

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