Create loyalty by telling the customer's story, CMO says

07/14/2014 | iMedia Connection

Aligning marketing messages with the customer's own story can improve brand reputation. Marketers should ask consumers for opinions and respond with a service-oriented and personalized message, writes Trustpilot Chief Marketing Officer Jan Vels Jensen. "Brands can generate 40% additional revenue each year and lift sales by 18% by highlighting customer voices," he adds.

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